We get a lot of different questions when it comes to Digital Marketing.
Here are 5 common social media marketing questions we receive, answered just for you!
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1. Can social media marketing really help my business?
Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable business these days.
Statista says that "As of Q1 2020, 420 billion people are active on social media."
So you can't afford NOT to be on social media!
2. Which social media platforms should my business have a presence on?
There is no set answer to this question. You need to have a presence wherever your customers are – and different businesses have different audiences. One demographic spends most of their time on Facebook, while another only engages on LinkedIn. Some divide their time equally between three or more sites. Find out where your customers are and follow them there.
It will also be dependent on what type of content you offer and what your ideal client wants.
3. Does my company really need a blog for social media marketing?
Yes! A blog is one of those non-negotiables. It increases your credibility as an industry
It provides fresh, keyword-rich content on a regular basis to please the search engines. One of the most effective types of content to post on social media is a link to a blog post. Without fresh blog posts being shared regularly, you won’t have nearly as much to talk about with your fans and you won’t be driving as much traffic to your site, either.
4. How long does it take before I’ll start seeing results from social media marketing?
With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management. It also depends on your budget, your audience, your strategy, and whether you’re using paid ads or not. Regardless, it’s important to remember that social media is a marathon and not a race.
And while you might not see monetary results immediately, the long term effects can be far-reaching.
It's all about consistency, building relationships and maintaining trust with your audience.
5. What are some common social media marketing mistakes businesses make?
Some of the worst mistakes are inconsistency and not responding when consumers reach out to engage.
Another big mistake is using social media as a place to announce your own content and nothing more, without ever engaging in discussions or adding comments to the post that make your audience want to click, like or share.
Social media is about being "Social" and sharing. Have a "give first" mindset and your customers will appreciate that more than hard-selling every time.
If you have more questions about social media marketing that you would like answered, head on over to the Work with Us section to set up a discovery call with us.
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