Did you know that at the end of 2020 Instagram surpassed the 1 billion global user mark?
Did you know that 63% of Americans check Instagram daily?
Looking at those stats alone it is clear that Instagram is a powerful marketing tool today. Do you think you are reaping the full benefits of it and getting the most out of your Instagram account?
It is past time you jumped on the Instagram bandwagon and started taking full advantage of the power of visual marketing and serious social media engagement.
To help you start using Instagram’s full potential and grow your brand we will let you in on 7 hacks to increase Instagram engagement.
So how exactly do we increase engagement on Instagram?
#1. Post consistently
"As a business, you should be posting every day. If I decide to follow you on Instagram, it's because I want to see your content."
co-founder of Shored Up Digital
How often should you post?
There is actually no strategy experts agree on for the best time or amount to post on Instagram. If you look at very successful brands with millions of followers, they often implement very different strategies.
What experts do agree on is that the Instagram algorithm favours active users, so posting frequently will help get your content in front of more people.
Businesses should post, on average, about 1-2 times a day. This way your feed stays fresh and relevant, and you have more opportunities to attract eyeballs to your content. Keep in mind that more is not necessarily better.
What time should you post?
You should research your own followers’ Instagram habits by using the Insights feature of your Instagram Business or Creator account and Instagram’s native analytics tools. These tools will enable you to see what times and days your followers are most active and will allow you to schedule accordingly.
Knowing the best time to post on Instagram is also critical, especially when dealing with Instagram’s algorithmic timeline.
So be consistent, both in how many times a day you post together with when you post.
#2. Have a visually consistent Instagram feed
Consistency stretches beyond posting and is equally important in other aspects of your brand and marketing strategy on Instagram.
According to a WebDam social media report, 60% of the best-performing brands on Instagram have a consistent look every time they post.
Even though it is very important how you will edit your photos, it is more important to have a visually consistent feed.
Your look should match with your brand identity and appeal to the audience you are trying to attract.
To achieve a consistent look the use of photo editing apps is key. There are thousands of different photo editing apps out there. Pick the one that you like and explore the possibilities of photo editing to find your look.
#3. Choose the right hashtags
Finding the right hashtags for your Instagram posts can make the difference between appearing as a top post or disappearing at the bottom of the feed.
A branded hashtag is often a key part of a successful Instagram marketing strategy.
The best starting point is a general branded hashtag. It should be short, memorable and include your brand name in some form.
The benefits of a branded hashtag are to make your content more discoverable, drive traffic to your profile, and create a stronger community around your brand. It will also help you organize your content, making it easily findable and trackable.
Place the hashtag in your bio, so that it is easily visible to anyone visiting your profile.
#4. Make it a conversation
Do not just throw your content into the world and expect it to reap success. Give people opportunities to have back-and-forth interactions with you.
Remember that you’re talking to human beings, and human beings love to be heard.
Posing questions is a great and easy way to break the ice with your audience and get them talking.
#5. Host an Instagram contest
Contests are a powerful engagement tool on Instagram, generating more engagement than regular posts. An especially popular contest type on Instagram is the giveaway.
This involves giving away a product or service, and users enter the contest by following your account, liking the post, and tagging their friends in your post. If the giveaway is executed well, this can be a powerful tactic to boost engagement and brand awareness.
#6. Promote your Instagram channel on other social accounts
Spread the word about your Instagram channel as far as possible.
For instance, promote your Instagram account on Facebook by making an announcement there with a clickable link to your Instagram page. You can also exploit Instagram’s auto-post and cross-promotional tools.
The cross-promotional tools allow you to instantly post from Instagram to Facebook, Twitter, Tumblr, and more, bringing followers together from across your social networks.
The more people know about your Instagram channel and your brand, the more people will see your posts which will, in return, result in more people having the opportunity to engage with your content.
#7. Add a Call to Action (CTA)
The most direct way to increase interaction and engagement with your posts is by implementing calls to action. Adding CTAs is also a great way of pushing your followers in a certain direction.
CTAs can be introduced into your profile, images, or caption copy. You can also make use of the official CTA buttons that Instagram makes available to enterprises. These appear below your post.
Depending on what you want to achieve, there are many CTAs you can use, such as:
Try, Get Started, Subscribe, Sign Up, Learn More, See More, See How, Click here, view, buy…
It is important to include CTAs because if you don't ask, then you don't get. A strong CTA not only convinces people to act, but it also tells them what to do and how to do it.
So, make sure to include CTAs to help people engage. :)
** Our top tip for Engagement--->
Reels & Videos!
People interact with things they find fun & entertaining. And if you can learn while being entertained all the better!
There are many ways how to increase Instagram engagement, but all of these tactics are contingent on one thing - putting them into practice. Implement what you can, see how it works, and refine from there. And remember, your job is never done, and you can always do better!
Do you still feel a little stuck on implementing the hacks we discussed? Head on over to the Work With Us section on our website, so we can help you turn into a Instagram-ninja!
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