7 Most Common Digital Marketing Terms Explained

If marketing terms have had you baffled and confused, worry no more! In this post, we explain seven common misunderstood terms and concepts when it comes to digital marketing.

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1. CPA – Cost Per Acquisition

This is a metric used to determine how much it costs to acquire one customer.

You can calculate this by dividing the total cost of your campaign by the number of conversions.

Campaign Cost / Conversions = CPA

This metric is important because it shows you how much you are spending per conversion. If this cost is too high, you should consider reworking your marketing campaign.

2. Content

Content is the creative visuals, images, words or video’s that you post.

Content is posted on your social media, your website, in your blog, through email marketing

and newsletters.

Your content is the foundation of your digital marketing strategy.

3. Engagement Rate

Engagement Rate is a valuable metric used to describe the amount of social media interaction a post, ad, or campaign has.

This is usually measured based on interactions like Comments, Shares, Saves and Likes. Responses on Instagram stories also count as engagement.

4. DM - Direct Message

A DM is when someone sends you a private or direct message on social media.

5. ROI - Return on Investment

Return on Investment – Are the results you’re seeing worth the money you are putting in?

6. SEO - Search Engine Optimisation

Where you use keywords and phrases in your website and blog to rank organically in Google search.

7. PPC - Pay Per Click

PPC has similarities with SEO, but these are paid ads that run on Google. If you have the budget and you are willing to spend it, you can potentially rank quite well on Google search.

Are there more digital marketing terms that you would like explained? Drop them in the comments and we will help you out.

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