Commonly asked questions about Digital Marketing & Social Media

We get a lot of different questions when it comes to Digital Marketing when we work with our clients.

So, as a quick asked and answered post, here are the 20 most common social media marketing, email marketing, and content marketing questions we receive, answered just for you!

Want to watch the video where I explain this? Click here

1. Can social media marketing really help my business?

Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable business these days.

And statistics by Statista says that "As of Q1 2020, 420 billion people are active on social media."**

So you can't afford NOT to be on social media!

2. What are the benefits of social media marketing for my company?

Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel.

54% of social browsers use social media to research products. (GlobalWebIndex)

1.3 million new users joined social media every day in 2020. (Hootsuite)

3. How should companies measure their social media marketing success?

Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers.

Counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers.

It will also be dependant on what results you wanted to achieve in the first place of course. So what does success look like to you?

Because your goals will determine what metrics you want to track success.

4. How much does social media marketing cost? What’s the ROI?

One thing is for certain – social media marketing is never free. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing to a marketing agency, there is always a cost.

The key is to get the maximum ROI out of the time or money you put into it. It’s important to remember, however, that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. The ROI you end up with is the direct result of how focused your social media marketing strategy is.

Again what you see as ROI will be dependant on the goals and objectives of the marketing efforts.

5. Which social media platforms should my business have a presence on?

There is no set answer to this question because you need to have a presence wherever your customers are – and different businesses have different audiences. One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites. Find out where your customers are, and follow them there.

It will also be dependant on what type of content you offer, what your ideal client wants, and then it will help to determine which platform you want to be on.

The general stats show that Facebook is still the most widely used site, with the third most visited site across the world.

6. Does my company really need a blog for social media marketing?

Yes! A blog is one of those non-negotiables. Apart from all of the benefits it provides on its own, such as increasing your credibility as an industry expert and providing fresh, keyword-rich content on a regular basis to please the search engines, a blog is a vital component of social media marketing. One of the most effective types of content to post on social media is a link to a blog post. Without fresh blog posts being shared on a regular basis, you won’t have nearly as much to talk about with your fans, and you won’t be driving as much traffic to your site, either.

Blogs also help you have a 'chunk' of content to work from for smaller posts onto your social media to drive the same message in different formats. Keeping your audience interested and engaged.

According to (QuoraCreative), "the content marketing industry will be worth $400+ billion by 2021" and Blogs are a part of Content Marketing.

7. Is social media marketing better for B2C or B2B businesses?

It’s important for both, but in different ways. While B2C (Business-to-Consumer) businesses can focus on more light-hearted, fun social media posts, B2B (Business-to-Business) businesses need to use social media to share valuable industry content. As a tool for connecting a business with its customers, however, social media is vital to both.

The three most-cited marketing goals in the last 12 months were as per below, showing that Content Marketing and the use of Social media for business is vital.

  • Creating brand awareness (84%)

  • Educating audiences (75%)

  • Building credibility/trust (65%)

8. How should we be using Facebook for marketing?

Facebook is the social media platform of choice for over a billion people worldwide. Use it to connect and interact with your audience, and to share your content in a way that encourages your fans to share it as well.

Considering the facts that 1.) Most users on Facebook are using mobile devices, and 2.) the most engaged with content is videos, as a business you want to ensure your content is easy to consume via a mobile orientation and consider how you can bring in more videos into your content.

9. How should we be using Twitter for marketing?

Twitter has over 313 million users and is ideal for sharing your content and connecting with other influencers in your industry.

Quick Tips:

  • Tweets with hashtags get 100% more engagement. (Twitter)

  • The best times to post on Twitter are Wednesday and Friday at 9 AM, and Saturday has the least engagement. ( Sprout Social)

  • 93% of Twitter community members are open to brands getting involved in conversation, such as providing help and support. (Twitter). So join the conversation!

10. How should we be using LinkedIn for marketing?

LinkedIn has over 722 million active users. It is a great place to share your credentials with the world, but more importantly, it’s the perfect place to interact with your audience online. Using LinkedIn Groups, you can answer questions and contribute to discussions in order to demonstrate your industry thought leadership as well as your willingness to help others generously.

And if you are still wondering WHY Linkedin:

11. Should we be using Google+ for marketing?

Though it started out looking promising, Google+ is one platform we don’t recommend using for marketing purposes anymore.

12. Is YouTube important for marketing?

It is a definite YES, However. It can depend what type of content you are producing based on your industry/ product or service/ and niche.

Videos are becoming more and more important in the world of social media marketing with the fact that 85% of all internet users watched online video content monthly on any of their devices.

YouTube gets over 4 billion views per day and is the second most popular channel for businesses sharing video content. (Buffer)

Promote your brand’s image through a video, let your audience have a peek behind the scenes at your business, or make a how-to video.

Based on the 2018 State of Social Video Marketer Trends report, 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision, and if there are videos, it drives the conversion higher.

13. Is outreach an important part of social media marketing?

Guest blogging is one of the most effective and widely discussed methods of outreach, but social media can help your outreach efforts significantly, as well.

Connect with other influencers in your industry via social media, and then build relationships with them through conversations and helping them to promote their content. Building a relationship in this way before reaching out to ask for a guest blogging opportunity can boost your chances of success greatly – and when your audience sees that you regularly converse with other experts via social media, they’ll see you as an expert, too!

That way you also expose yourself to new partnerships, a different audience and look for parallel opportunites where you can collab with different brands/ influencers and businesses to get access to their clients and vice versa, give their clients access to you!

14. How can I take control of my brand online through social media marketing?

Taking “control” of your brand isn’t really possible anymore, thanks to social media. Whether you’re in the conversation or not, people will talk about you online, and there’s no way for you to “control” what they say. But what you can do is join in those conversations, and influence them by being a part of them. From negative reviews on different platforms to customer complaints on social media, the way to influence your audience’s perception of your brand is to participate in the conversations and steer them in a direction you’re happy with.

Answering a complaint on social media can increase customer advocacy by 25%. (Convince & Convert) as your customer will feel heard, and looked after.

But you should make this a priority if you decide to go this route as 79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries is lower than 25%. (Sprout Social)

15. Should each department in my company have its own social media initiatives?

A company’s social media activities don’t have to all come from the same place – but they do need to be coordinated, and that can be hard to do when each department is doing their own thing. Sending differing messages causes more confusion to customers than anything else – consistency is key.

Have a social media plan, and guide which you can share with your teams. Also have some predefined scripts for customer queries & complaints so the team know how to handle different scenarios.

16. What type of social media content converts best?

Just like question #5, this one depends on your audience. The best way to find out what type of content converts most effectively for you is to test, tweak, and test again until you find the right fit.

Again, it all depends on the product/ service, type of niche, your ideal clients etc.

When 54% of Gen Z and 49% of Millenials say social media is their preferred channel for ad influence, how can you reach and target them if you are not on any social media platforms?. (Pitney Bowes)

17. How much time should social media marketing take each week?

Timing is everything in social media marketing. The good news is, by using social media you have the opportunity to reach your specific audience in real-time. But, ultimately, the time and effort you put in will show you the real results. The more focused you are with your social media strategy, the better results you will see.

And even though there are many tools you can use to schedule and automate posts to save some time, you’ll also want to keep track of the activity on your social media accounts throughout the day, so that you can provide timely responses to audience questions and comments.

Between strategizing, creating and posting content and images, responding to your audience, and checking analytics, social media done right can be a full-time job.

You might want to consider hiring a social media manager, or even an agency who can perform many of these tasks for you, and they will have the right experience and know how to ensure effective results.

18. How long does it take before I’ll start seeing results from social media marketing?

With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. Regardless, it’s important to remember that social media is a marathon and not a race.

And while you might not see monetary results immediately, the long term affects can be far reaching.

It's all about consistency, building relationships and mainting the trust with your audience.

19. What are some common social media marketing mistakes business make?

One of the worst mistakes is inconsistency – only posting sporadically, and not responding when consumers reach out to engage.

Another biggie is using social media as a place to announce your own content and nothing more, without ever engaging in discussions or adding comments to the post that make your audience want to click or like or share.

Social media is about being "Social" and sharing. Have a "give first" mindset and your customers will apprecaite that more than hard selling every time.

20. What are some general tips for social media success?

Post consistently. Let your passion and personality shine through. Engage in conversations. Answer questions. Encourage audience engagement. Provide valuable content freely, without getting salesy. And be creative.

I hope this answered some of your questions regarding digital marketing and social meda, if not drop your questions in the comment section below, so we can make sure to answer them in the next asked and answered session…

And if you want to work with us to map out your Social Media strategy, you can book a strategy session, or we can even do all the work for you where we assign a social media manager to your accounts and business to help you see success.

Get in touch, we are sure we can help you find the right solutions for your business.

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** All stats received via Hubspot

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