Google Ads was launched in October 2000 under the name AdWords and in the past 21 years underwent a series of changes and upgrades to keep up with the ever changing digital environment.
The creators have obviously done a very good job considering Google Ads is one of the most powerful digital marketing channels available to marketers today. Not only that, but Google Ads is arguably the largest advertising platform to have ever existed.
So, if you were wondering what Google Ads essentially - it ia a marketing platform.
What kind of advertising does Google Ads offer?
Advertising on Google is also known as pay-per-click (PPC) advertising where advertisers pay per click or impression on ads that appear on Google search results and its network.
There are 8 different types of ad campaigns you can create with Google Ads:
1. Search – Text ads on Google search results
Google search ads are text ads that you see on Google search engine results page. Your search ads can appear either above the organic search results or at the very bottom of the page.
2. Display – Image ads on websites or on Gmail
While search ads are based on text and let you target specific keywords, Display ads are image-based and allow you to target people who are likely to be interested in your products but are not looking for the yet.
3. Video – Video ads on YouTube
Since YouTube belongs to Google and also acts like a search engine – only for videos – you can target your potential customers on YouTube based on what they are watching. With over 2 billion users worldwide, you have quite an audience to target!
4. Shopping – Product listings on Google
Google shopping ads are product-based ads. They are displayed specifically for product searches on Google. Unlike regular search ads, Shopping ads show an image of a product along with its product title, price, store name and reviews.
5. App – Your app promotion on many channels
With Google Ads you can promote an app for your business wit app campaigns across Google's largest properties, including Google Play, YouTube, Search and Google Display Network.
6. Smart – Simplified automated ads on Google and across the web
7. Local – Ads that drive customers to a physical location
8. Discovery – ads that reach people who are ready to discover and engage
These ads are somewhat similar to Display ads as they allow you to tell your brand’s story visually and let you target people who are likely to be interested in your products or services. Discovery ads reach people who are ready to discover and engage.
Who can advertise with Google ads?
In a nutshell - everyone, but, of course, it is a bit more complicated than that :)
Businesses without a website: You can advertise on Google even without a website. How
ever, you will need to open Google My Business account and your choice of networks and campaigns will be narrowed - you will only be able to create smart campaigns (simplified automated ads).
Businesses with a website: To be able to make use of all the possibilities of advertising on Google, you will need to have a website. Today, it is not necessary to spend a lot of money on the website development. There are free website tools available that make website building easy and accessible to everyone.
How can you start advertising with Google Ads?
#1. You will need to open a Google Ads account. Opening of the account is free, but you will need to link a payment method to the account.
#2. Create the campaign, ad groups ad as and hit start! Sounds easy, right? Well, unfortunately, it is not. As we said, Google Ads platform is accessible to everyone, but to master how to get the most out of your campaigns will take a lot of experience and knowledge, so the most common way for most businesses to advertise with Google is to hire a digital marketing agency.
#3. A reminder - 360MS is a digital marketing agency! :)
How much will advertising with Google Ads cost me?
According to WordStream the amount that clients spend on PPC varies widely. Some, such as small businesses, spend around $1,000 per month whereas others, such as PPC management agencies, spend upward of $30,000 per month.
When you take the entirety of WordStream's client base—from the very smallest mom-and-pop-shop to the mid-sized PPC agency—you get an average of $9,813 per month spent on PPC advertising.
That's still a pretty wide range, but you can at least orient yourself with respect to where you fall on the spectrum.
Who should advertise on Google?
Again - everyone. If you have a business, you should advertise in on Google.
Is Google Ads worth it?
Yes, they are worth it. Google is one of the most visited websites worldwide and its ads can reach up to 90% of its users. With the right keywords and targeting, you can get in front of an enormous audience looking for products and services that you offer.
Google Ads provide a cost-effective way for businesses of all sizes to reach a virtually unlimited targeted audience.
Now that we covered the basics of Google Ads advertising, it is up to you to decide would it be beneficial for you or not. You can also contact us to discuss your situation and possibilities. Don't forget, if all of this seems a bit overwhelming, we can do it for you. We would be happy to help you grow your business with Google Ads.