How to grow your small business online

You've started your business, it seemed to be going well and then you suddenly realized that you hit a growth stunt, and you are not sure why or how to get out of it.

When you have a great business concept you want it to succeed immediately. But according to Brian Smith, founder of The Ugg brand, expecting your business to take off right away is like expecting your two-year-old to head off to college tomorrow.

Rather, Smith believes one of the keys to success is treating your business like a baby. Just like an infant, your company needs constant attention at the beginning if you want it to be healthy and grow. "It needs constant feeding and changing."

As it gets older — and you become more experienced as a parent and entrepreneur — your company, like your child, will begin to sustain itself. You can then take a step back, while still keeping a close watch.

If you want to know how to grow or should I rather say raise a successful business, this post is for you.

Before we look at how to successfully implement strategies and scale your business, we need to look at one of the most important influencing factors at the moment and that is the start of the DIGITAL Era.

The digital era has changed the consumer journey and experience significantly. Even if your business has been doing well thus far, if you are not investing in your online presence and sales, you are likely to stay behind. You don't need to take my word for it - let's take a look at the stats:

73% of shoppers use more than one channel during their shopping journey. On how many channels is your business right now?

65% of consumers research a product online before going to a physical store. That’s why it’s so important to have a great online presence.

55% of startups have adopted a digital business strategy, compared to 38% of traditional companies. To ensure that you stay ahead of the curve you need to have a digital business strategy.

The good news is if you have recently started your business the perfect time to up your digital strategy is NOW.

Regardless, if you have a physical store or product or offer a service you need to be focusing on your online strategy as much as your physical one.

What are the most important factors when growing your business online?

#1: You need a website

Long gone are the days where it was only big companies who needed websites. A professionally created website can bridge the gap between a startup and success story.

84% of today’s consumers think a website makes a business more credible than companies who only have social media profiles. That’s why it’s so important to ensure that your website is mobile friendly and done professionally.

When a website is created professionally, it allows you to showcase what your company stands for and what you have to offer. It also gives clients an idea of the experience they will have working with you. Your website allows clients to easily find you and it provides a platform for you to sell your products or services online.

Whether you have a small, medium, or large business a website is a must.

#2: Establishing your brand identity

Many of our clients think branding is just a logo. It's much more than that and it's a VERY important tool.

Branding is important because not only is it what makes a memorable impression on consumers, but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.

So now you might be asking “If my company is still very small do, I really need BRANDING?” YES! It can help your business to grow going forward.

When choosing your branding some of the top questions to ask yourself are:

· What are your brand values - this is where you can of think mission statement.

· How would you describe your brand - playful or luxurious, simple or professional.

· Which colors represent your brand?

· What type of emotional connection do you want to form with my audience?

Once you have invested in creating a professional branding kit you will be able to utilize these elements across various online platforms as well as your website to ensure consistent and effective messaging.

Have you ever found and purchased from brand online? If you did - What made you purchase from them?

Let us know in the comments below.

As I mentioned earlier on the digital age has changed the consumer journey completely and clients are more informed, more demanding and looking to buy more than just a product, they are looking for an experience

#3: Have a professional and valuable social media presence

Many business owners make the mistake of thinking that if they are not on social media neither are their clients. Unfortunately, you no longer have the choice of being absent online. If you have no social media presence you might as well not exist. Maybe you are online, but you don't have a strategy then you might be doing more harm than good to your business.

What are the most important things to be doing on your social media platform?

1. Ensure that you are on the platforms where your clients buy or search.

2. Offer valuable info. Sharing posts and quotes are not good enough.

3. Ensure you are using video and you are being authentic.

4. Stay on brand. Ensure that you only use your branding to look professional and avoid confusion with clients.

5. Have a strategy. If you don’t have one - you might find yourself frustrated and not seeing the results you want.

#4: Have a business strategy and a step-by-step plan on how to get there

Many of our clients have mind blowing ideas and big dreams for their business but when they notice a lack of growth, they realize that they have started building without having a blueprint or a plan and hoping that they will reach their goal.

That's why businesses, especially your SME’s find a business coach so useful because they are able to simplify your goals to ensure it aligns with your long-term values and create a practical step by step guide and timeline to get there.

This allows you to utilize your time better and be able to better measure your success

It can increase profit by focusing your energy on the activities that yield results.

It allows you to grow and expand your business

When you have a plan, and you know how to execute it you are almost certainly going to reach your goal.

“Risk more than others think is safe and dream more than others think is practical.” - Howard Schultz, CEO of Starbucks

If you are feeling a bit overwhelmed, we are happy to say that we can help.

Anandie is a business coach and branding expert and will be able to assist you with mapping out your business strategy and a step-by-step plan how to get there

We can also assist with your website, social media presence, digital marketing and everything in between.

Head on over to the Work With Us section, so we can help you find the right solutions for your business needs!

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