Plan Your Ideal Customer Avatar

The consequences of not having a clearly defined client avatar are far-reaching. The biggest cost being your marketing. If you don’t know whom you are targeting,

what need you are solving and how you need to communicate with them,

then you are not going to get the right customers to work with you.

This leads to a core marketing principle: You can’t be everything to everyone - so focus on those buyers who most need what you provide.

Want to watch the video where I explain this? Click here

What is a customer avatar?

The website, defines a customer avatar as “a detailed profile of your ideal customer. The avatar focuses on one person and outlines everything about them. It goes into much greater depth than a regular marketing persona, providing marketers with many more targeting tools.”

Likely your business will have a few key avatars representing different market segments. That way you can effectively personalize marketing messages.

How do you plan out your Ideal Customer Avatar?

1: Define the characteristics of your ideal client

· Job title / What do they do

Move past listing just a generic title and detail what your avatar does.

· Demographics

Fills in the basic blanks to bring your avatar to life by including age, gender, income level, education, marital status/family and where he or she lives and works.

· Psychographics

Get into your avatar’s “head” and habits by describing hobbies, values, attitudes and interests. As well as pet peeves and what they DO NOT like.

· Goals, challenges and pain points

What are your avatar’s primary goals? What stands in the way of him or her accomplishing them? And what keeps your avatar up at night?

· Objections and role in the purchase process

Why wouldn’t your ideal customer buy from you? And how much power does that person have over the ultimate decision?

· Media Usage

Where does your avatar get his or her information? On which social platforms are they active?

2: Research your client avatar

Get involved in getting to know your client more.

Join Facebook groups or other community platforms where they are.

You can also design questionnaires that your ideal clients can answer to get more data to work with.

3: Give this avatar a name

Give them a picture and be well versed in all things they need. And then share with your team.

For everything you now do, you need to make sure it fits the profile of your Avatar. This will ensure you retain your customers.

If you want help planning out your ideal customer avatar, head on over to the Work with Us section to set up a discovery call with us.

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