Start thinking like a social media influencer!

Influencer Marketing…. When I say this, do you think of “lazy” millennials or do you think of the fastest growing marketing for businesses and brands?


With the Influencer Marketing Industry Expected to Hit $10bn+ by 2021

as well as delivering 11x higher ROI ,

this is a strategy you might NEED in your business ASAP.


Want to watch the video where I explain this? Click here


In this post, I break down the strategies of Influencer Marketing to help you grow your business.


But first, what is an influencer?


An influencer is someone who has the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.

They also have a following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche and all the activities they engage in to grow their audience & following.


Influencers are all about building their PERSONAL BRAND.


Why is this so important for a business then?


For the simple reason that people buy from people. If you are not positioning your business with elements of personality & authenticity, people will not engage with you and move onto the business that they connect with.


Here are 5 key points that influencers utilise that can help you grow your business:



1. They are not afraid to collaborate with each other or brands.


As a business, you can see where the opportunities lie to build the right collaborations.

Influencers build successful partnerships and look where they can parallel audiences as opportunities to grow theirs, but also to give more value to their audience.




2. Creating great content.


Creating great content is something that influencers do really well. They pay attention to different ways of telling a story that engages and excites their audience.


They make sure there is a consistent look, feel and theme to all their content. It draws their audience in to connect with them and the audience expects that quality. As a business, delivering high value, personable, amazing content can definitely put you a notch above your competitors.



3. Audience engagement & interaction.


Here are a few ways Influencers create audience engagement and interaction:

- They involve their audience in certain decision making of their brand

- Partaking in competitions

- Asking for user-generated content (UGC).

This will create a community, allowing the Influencer’s exposure to grow.


4. Influencers are connected to their audience’s wants and needs.


They are constantly checking in with their audience to see how they can be better and serve them best. As a brand and business, checking in with your customer is vital for dynamic reactions and sustainable growth.


Influencers have developed the idea that they are experts in their field, and thus their audience trusts them and knows that their recommendations are valuable. As a business, positioning yourself as an expert in your niche is vital.



5. Stay on top of it


Influencers check, analyse and evaluate their results, data and metrics consistently. This allows them to react fast to changes and keep giving their audience what they want and need.



If you want to work with us to map out your strategy, head on over to the Work with Us section to set up a discovery call with us.


We care about your business, and we know we can find the right solutions to see that business grow and succeed.


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