Time is money. It always seems like you have to sacrifice one for the other right?. What if i told you incorporating automation will save you time AND money
It might sound too good to be true but that right there is the power of AUTOMATION.
Want to watch the video where I explain this? Click here
Before I get to the juicy details on how to utilize automation to save time and make money, let me share some interesting stats with you first
According to Social Media Today, 75% of all companies already use at least one kind of marketing automation tool
480,000 websites currently use marketing automation technology
76% of marketers see a positive Return on investment within a year when utilizing automation
80% of businesses report an increase in leads due to automation
Employees lose around 520 hours per year due to repetitive tasks that could be automated
77% of marketers report an increase in conversions due to automation
I'm sure that you will agree with me, that these are some impressive stats and if you are not utilizing the power of automation you are missing out on a massive opportunity to grow your business.
I want to ask you if you have incorporated automation in your business?
If you haven't - Tell us what's holding you back ?
Pop your answers in the comments below, we would love to hear from you.
The idea of automation may seem overwhelming, but once you start utilizing it, you will realize that there are so many short and long term benefits for your company.
Some of the benefits of automation includes:
IT PROVIDES QUALITY WORK
Automation ensures that every action is performed identically - this ensures high quality, reliable results
With automation your output is Always consistent,:For instance - if you have automated your follow-up process, your clients will consistently experience the same level of service from your business.
If you are focusing on a campaign and you want to know if it's working you can simply track and evaluate your current processes. For example, If you incorporate an automated emailing service you will be able to have a specific call to action on your mail and track your clients response. Not only does this provide you with valuable data , it allows you to test and amend any campaigns that you are running.
IT WILL BUILD CUSTOMER LOYALTY
We’ve already established that business process automation will definitely be seen positively by your customers. Why? Because it almost always results in a better product or service for the customer. Some may be worried that the technological aspect of automation removes the human element, but this is not necessarily true. There are still many ways to ensure your customers still receive the human touch, which is important in building customer loyalty. Automation should complement the human-facing element of any business, not detract from it. Digitising your business will add value to your customers if it is used smartly.
Now that we covered some of the basic benefits , let's look at HOW automation can save you time:
When you think about traditional Manual labor - it takes up time.
Certain tasks have to be performed in a specific order, within a specific timeline by your staff. Unfortunately we as humans are prone to errors and are unable to consistently perform to the highest standards.
Automation reduces the amount of tasks you and your employees would otherwise need to do manually. This frees up your time to work on items that add genuine value to the business, allowing you to be more innovative and in turn, increasing your employees’ levels of motivation.
Automation also allows you to get more done in the same amount of time,this increases your productivity and overall results
Workflow automation allows companies to define and streamline their business processes. This will eliminate unnecessary tasks and realign processes
This adjustment of these processes refines your operational performance and will reduce the turnaround times for both staff and customers.
Now that we’ve know how automation can save you time , let look at how it will save you MONEY!
Most manual tasks, given that they are performed one-at-a-time and at a slower rate than an automated task, will cost you more. Automation allows you to accomplish more by utilising fewer resources.
This guarantee of quality and consistency coupled with time and efficiency savings means that you can start developing higher quality and more feature-filled products with little or no increase in production time and costs.This in turn saves you money
As you can see there are so many benefits of automation. Now the question is where to start. Some businesses avoid automation due to cost and initial investment cost.
Our advice would be to start small .
You don't need to automate everything all at once. Ask yourself What are you spending most of your time on that could be automated? Regarding investment costs - utilize the free versions and features of software.
For example if you want to incorporate an automated email campaign - Mailerlite offers a great free option depending on the amount of clients you have.
You can always upgrade to paid versions of software as your business grows.
When looking at automation options, the possibilities are almost endless but the most common automation tools include:
Social Media Scheduling tools like Hootsuite, Planoly, Later and Buffer
Email automation where you can schedule a selection of welcome emails to new clients with email platforms like Mailchimp, Mailerlite, Convertkit and more
Booking scheduling for appointments and ways for clients to quickly book time with you, platforms like Calendly, 10-8, Simply Book and so much more
Lead generation & Customer Relationship Management tools to keep track of data
Website automations for easy communication with your company
If automation can do tasks that you don’t have to, you can spend time on what matters most in your business. And your time is valuable.
Our last tip would be - ask the professionals . If you want to work smarter and not harder, but you need some help, ask the professionals.
If you need some help with YOUR digital marketing strategy, you can head on over to our services page to book a strategy session with us where we help you map out this entire journey and the exact steps you need to take to see results.
Because we know we can help find a solution for your business needs!
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