Why is SEO so important for web traffic and Google

So what is the hype about SEO really?

If you still don’t know what that even means, the definition is Search Engine Optimisation, but what it actually means is to set up your website (mainly) with the right keywords and phrases so people searching on Google can find you. But they can only find you on Google if the Google bots can access the right information from what you are sharing online. It makes your website more visible and that means more traffic and more opportunities to convert leads into customers.

And that is in essence the magic of SEO.

In this post I deep dive what keywords are, how you can build a successful SEO plan and make sure you optimise your business so your clients can actually find you online!

When 68% of online experiences begin with a search, and 53.3% of all website traffic comes from organic search. How can you not be focussed on making sure your clients find you when they search for what you have to offer.

0.78% of Google searches click on results from the 2nd page of Google, you want to make sure you are not left off page one.

But… how to get there when you are competing with so many other businesses?

Well, if we know that 92.96% of global traffic comes from Google search, Google Images, and Google Maps, we also know that if we do what Google wants, and follow best practices most of the battle is already won!

Meaning that Wendy Piersall had it right when she said: “Google only loves you when everyone else loves you first.”

This is one of my favourite SEO quotes because it’s so simple, yet so true. Google’s mission is to organize all the information online and present it so that the “best” is at the top of the search results.

How does Google determine what is “best”?

Google’s algorithm takes into account many factors, but one of the most important signals is the number of websites that reference, or link, to the information. Each link is like a vote in that website’s favour telling Google that it deserves to rank high in the search results.

The two crucial elements for SEO are:

#1: Keywords

Long gone are the days when keywords were the only SEO technique that mattered, but that doesn’t mean they aren't still crucial. The difference is that today, keywords must be well-researched, carefully chosen, and smartly used in your content in order to be effective. But what are keywords, exactly? Keywords are words and phrases that potential clients will use to find online content, and that brands can then use to connect with their audience who are looking for their products and services.

When researching keywords, it’s important to look for ones that have high search rates and low competition and to choose short-tail keywords (such as weight loss), long-tail keywords (such as weight loss methods to stay healthy), and local keywords (such as weight loss groups in local area) to work into your content. This allows you to focus on your niche and target your ideal client.

You can also use keywords to optimize all your titles of pages, posts, and articles and even any visuals/ images or creatives (which is also known as Meta-data), URLs and descriptions, and other on-page SEO elements.

Ways to help you find the right keywords are platforms such as “Ask the public” where you type in a phrase, and you can get a multitude of various ways that phrase has been searched. You can also get a software called Keywords Everywhere that shows you stats on specific keywords and phrases.

#2: Content

Content is a vital part of SEO because it’s the vehicle you use to reach and engage audiences. For instance, if you owned a fashion business and wanted to increase your visibility, you might publish a series of blogs about styling tips for the season, choosing the right colours or textures, mix and match tips, how to dress for Zoom calls and more.

When a person who wanted to know about fashion and styling went looking for that information, your blog would come up, and you'd be able to build a relationship with that person by providing valuable information.

Then when the time came for that potential client to buy a fashion item, for instance, you’d be the first business that came to mind.

Today’s content must be educational, but also entertaining, interesting, relevant, engaging, and shareable (sharing your content with their friends means it gives you exposure to more potential clients, but it also means your information and content needs to trigger a certain pain point or solution or emotion to make it worth sharing).

Content comes in a variety of forms, including:

  • Web page content (the actual information such as text and visuals on your various webpages

  • Videos (I talk about video marketing in a few videos and will link them in the description)

  • Blogs (as I just mentioned above)

  • Infographics (this is a great way to take text heavy information and showcase it as a visual- meaning it is useful and easy to absorb)

  • Podcasts (one of the fastest growing forms of content right now)

  • Whitepapers and e-books (gives you credibility and builds your authority)

  • Social media posts (this is fun and entertaining way for your audience to engage with you)

  • Guest blogging / speaking / interviews (this gives you access to a wider audience and again builds your authority). This will also enhance your off-page SEO and backlinks as it shows the search engine bots that other sites link back to yours and it gives you stronger credibility

  • Downloadable or tangible pieces of information you share with your audience like a checklist or cheat sheet or 1 pager that gives them value (usually for free) and solves a quick need- but here you need to make sure your links are always working correctly

If you’re going to post content on your site anyway, you might as well take the time to make sure Google takes notice of your effort. – The Content Factory

So let me know in the comments, who has thought seriously about their SEO and how important it really is.

But do you think because you are not an SEO expert, you will never get it right?

It is also important to understand that SEO is a continual process. You cannot do it once and believe it is fine and dandy and you can move onto the next focus.

It requires consistent maintenance, checking and updates. Along with using great content and the right keywords, other things you can also focus on is local SEO best practices including claiming directory listings, creating location-specific pages for your site, and creating pages for your business on Google My Business, Google+, and Google Maps.

These are all showing the search engine bots that your business has credibility and the more information available about your business online, the better it is for your clients to find you.

Then also very important is Search Engine Marketing.

Search engine marketing (SEM) refers to paid marketing efforts, and it includes things like native ads, Google AdWords, social media ads, pay-per-click, Google shopping ads, display ads, and more.

Although SEM isn't usually a major component of a comprehensive SEO strategy, it does have its place because it can help you reach new and highly targeted audiences.

Ultimately you need a combination of organic and paid strategies to grow your business website and drive the right audience to your site.

SEO not only drives traffic, but it also enhances the user experience because when you are being intentional with your content and the information you are putting out there and making sure that you are giving solutions to the problems people are trying to solve (through searching Google), you are making your client’s lives easier.

And that is value all on its own!

Now that we know how valuable SEO is and WHAT it actually is, we also have some more videos on web traffic and design that you can use to make sure your website is top notch for your clients.

And if you want to learn more about how to identify your client’s pain points, we also have a video on that with a free workbook.

If you have any questions or you want help with your SEO strategy, head on over to the Work With Us section, so we can help you find the right solutions for your business needs!

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